What Is Chanel Thierry’s Net Worth and How She Built Her Own Brand？
What is Chanel Thierry’s net worth in 2025, and how did she go from social media recognition to launching her own business empire? If you first heard her name because of her high-profile relationship with DJ Mustard, you’re not alone. But Chanel Thierry’s story doesn’t begin—or end—with her role as someone’s partner. She’s a model, an influencer, and most notably, the founder of her own lifestyle brand. Over the years, she’s stepped into her power as a businesswoman and creative force, proving that she can thrive on her own terms.
Who Is Chanel Thierry?
Chanel Thierry is an American model, social media influencer, and entrepreneur. Born and raised in Los Angeles, she gained early attention through modeling gigs and her growing Instagram presence. Known for her effortless beauty, down-to-earth vibe, and fashion-forward style, she became a recognizable face in influencer circles.
Chanel’s public profile really gained momentum during her long-term relationship with Dijon Isaiah McFarlane, better known as DJ Mustard. The two met when they were teenagers and eventually married in 2020 after years of dating. They share three children together. However, their marriage was short-lived—Mustard filed for divorce in 2022, citing irreconcilable differences. The breakup made headlines not just for its emotional weight but for the financial questions it raised.
Even before the split, Chanel had begun carving out her own path with the launch of Sleepova, a loungewear brand designed to promote comfort, confidence, and femininity. Today, Chanel Thierry is recognized not just as an influencer, but as a woman who’s building her own empire.
Chanel Thierry’s Net Worth in 2025
As of 2025, Chanel Thierry’s net worth is estimated to be between $1 million and $2 million. That number reflects a blend of income sources, including her loungewear brand, social media partnerships, and possibly financial support following her divorce from DJ Mustard. While she hasn’t publicly shared detailed financial records, it’s clear she has positioned herself as an independent force in the fashion and lifestyle space.
During her relationship with DJ Mustard—whose net worth is reportedly over $12 million—Chanel was part of a luxury lifestyle, which included designer fashion, lavish vacations, and high-end real estate. However, post-divorce, she has shifted her focus toward building and scaling her own business ventures rather than relying on association.
Her entrepreneurial success is one of the main drivers of her financial standing today. With a growing brand, ongoing fan support, and increasing visibility, her net worth is likely to grow even more in the coming years.
How Chanel Thierry Makes Her Money
Modeling and Influencer Work
Chanel Thierry began her career as a model and content creator. Her look, combined with her strong online presence, made her an appealing partner for fashion and beauty brands looking to reach millennial and Gen Z audiences. She’s collaborated with lifestyle labels, beauty brands, and wellness companies, earning money through sponsored posts, affiliate marketing, and ambassador deals.
With hundreds of thousands of followers on platforms like Instagram, Chanel can command several thousand dollars per sponsored post. And because she curates a clean, luxe-but-accessible aesthetic, she remains a favorite among brands trying to connect with modern, image-conscious consumers.
Influencing may have started as a side hustle for her, but over time, it became a legitimate source of income—especially as she leveraged her platform to build her own brand.
Entrepreneurship and Business Ventures
Chanel Thierry’s most important financial venture to date is her company Sleepova, a brand focused on loungewear, sleepwear, and products that embrace self-care and femininity. Created with comfort and style in mind, the brand appeals to women who want to feel good at home while still looking Instagram-worthy. Products include sets of matching sleepwear, robes, and cozy separates in neutral and pastel tones.
Launched during a time when remote work and stay-at-home culture were trending, Sleepova filled a niche in the market. Chanel smartly used her influence to promote the brand, modeling the products herself and enlisting other influencers to spread the word. With direct-to-consumer e-commerce and drop-style product releases, the brand quickly gained traction.
Revenue from product sales, combined with brand deals and potential investor backing, likely contributes significantly to Chanel’s current net worth. She has expressed interest in expanding Sleepova into a full-scale lifestyle brand, possibly branching into skincare, bedding, or wellness goods.
Divorce Settlement and Support
Though Chanel Thierry has not publicly discussed the financial details of her divorce from DJ Mustard, there has been speculation about spousal support and child support arrangements. Considering the lifestyle they shared and DJ Mustard’s income, it’s possible that she receives some form of monthly support to help care for their three children.
Reports around the time of their separation hinted at her requesting financial assistance, but no official terms were confirmed. If a formal agreement was made, that support could account for part of her net worth—though it appears she’s more focused on earning her own income and standing as a solo entrepreneur.
In many ways, the divorce may have been a catalyst for Chanel to accelerate her business ambitions and reestablish her personal identity outside of being a celebrity spouse.
Chanel Thierry’s Lifestyle and Financial Habits
Chanel Thierry lives a lifestyle that aligns with her brand—elevated, feminine, and curated. Her Instagram feed is filled with snapshots of minimalist decor, cozy sets, designer pieces, and sunlit family moments. But unlike many influencers, she doesn’t flaunt excess or make her lifestyle seem unattainable.
She shares behind-the-scenes looks at her work on Sleepova, posts about motherhood, and talks openly about healing and growth. These glimpses into her life help maintain her relatability, which makes her personal brand even more marketable.
While she still enjoys luxury fashion and travel, her financial habits seem to reflect a shift toward sustainability—both in business and lifestyle. She’s growing a brand meant to outlast trends, and she’s doing so with purpose and intention.
Final Thoughts on Her Financial Future
Chanel Thierry’s net worth in 2025 represents more than just numbers—it’s the result of years of evolving from model and influencer to founder and full-fledged entrepreneur. She’s proof that personal reinvention is not only possible but powerful, especially when paired with authenticity and strategic thinking.
Though her early fame may have come through association, Chanel has stepped into her own light and is building something that can stand independently. With the continued success of Sleepova, her growing social presence, and a smart approach to branding, her financial future looks strong—and refreshingly self-made.
Featured image source: theshaderoom.com
