Khabib Nurmagomedov’s Net Worth: From UFC Glory to Business Empire

Khabib Nurmagomedov’s net worth is a testament to how unparalleled skill, discipline, and smart financial decisions can turn an athlete into a global brand. Known as “The Eagle,” Khabib built an undefeated UFC career that made him a legend in mixed martial arts while also setting the foundation for a business empire after retirement. His financial journey goes far beyond fight purses—it includes lucrative endorsements, investments, and ventures that keep growing even though he has hung up his gloves.

Early Life and Path to MMA

Khabib Abdulmanapovich Nurmagomedov was born on September 20, 1988, in the mountainous region of Dagestan, Russia. Growing up in a family that valued athletic excellence, he was trained in wrestling and sambo from a very young age by his father, Abdulmanap Nurmagomedov, a highly respected coach.

Life in Dagestan was tough, but Khabib’s upbringing instilled in him an unmatched work ethic and mental toughness. Wrestling against older, stronger opponents in his youth—even famously grappling with a bear in a widely circulated video—prepared him for the brutal demands of professional MMA. By his late teens, Khabib had transitioned from local competitions to professional fighting, eventually amassing an undefeated record in smaller promotions before making his way to the UFC.

UFC Career and Dominance

Khabib joined the UFC in 2012 and wasted no time making an impression. His grappling-heavy style, relentless pressure, and elite conditioning overwhelmed opponents, often leaving them unable to escape his control once taken to the mat. Over the next eight years, he dismantled a series of high-profile fighters, rising through the lightweight rankings.

His most iconic victories include dominant wins over Conor McGregor, Dustin Poirier, and Justin Gaethje. Each fight not only cemented his legacy but also brought in substantial earnings. Khabib retired in 2020 with a perfect 29–0 record, becoming one of the few champions to walk away undefeated. His decision honored a promise made to his mother after the passing of his father, further solidifying his reputation as a man of principle.

Fight Purses and Bonuses

Khabib’s fight purses evolved dramatically over the course of his UFC career. In his early UFC bouts, his earnings were in the tens of thousands, modest compared to his later paydays.

The financial breakthrough came with his title defenses and marquee matchups. The 2018 fight against Conor McGregor at UFC 229 was the biggest payday of his career. Khabib reportedly earned $2 million in base pay, plus a significant share of the pay-per-view revenue, which likely pushed his total earnings from that fight to over $10 million.

His subsequent fights against Dustin Poirier at UFC 242 and Justin Gaethje at UFC 254 also brought in multimillion-dollar paydays. UFC 242, held in Abu Dhabi, came with additional perks—tax benefits and possible undisclosed appearance fees from local sponsors eager to host a global superstar.

Beyond base pay and pay-per-view cuts, Khabib collected performance bonuses and sponsorship money tied to UFC events. Over his UFC career, it’s estimated that he earned between $20 million and $25 million solely from fighting.

Endorsements and Sponsorships

Khabib’s marketability has been a major factor in his net worth. His disciplined, respectful persona and clean image attracted global brands. He has endorsement deals with companies like Reebok (UFC’s former apparel partner), Gorilla Energy Drink, and various sports apparel brands.

Gorilla Energy, a Russian-based company, has had a particularly significant partnership with Khabib, using him as the face of marketing campaigns across Eastern Europe and the Middle East. Such deals likely brought him several million dollars over time.

His international appeal means he is not limited to one market. Khabib’s fan base spans Russia, the Middle East, and Western countries, making him an attractive ambassador for brands in fitness, nutrition, and even technology sectors.

Business Ventures

After retiring from the UFC, Khabib transitioned into business and sports management. One of his most notable ventures is Eagle FC, his own MMA promotion. The organization hosts events in Russia, the Middle East, and the United States, giving fighters opportunities outside of the UFC.

In addition to Eagle FC, Khabib has invested in sports academies. He runs training gyms in Russia and other countries, capitalizing on his reputation as one of the best grapplers in MMA history. These academies attract both aspiring professionals and recreational athletes who want to train under his brand.

Khabib also engages in sports management, guiding the careers of other fighters. His business network extends into endorsement deal negotiations, fight promotions, and athlete representation, which generate steady revenue streams.

Investments and Assets

Khabib has diversified his income by investing in real estate and other ventures. Reports suggest he owns properties in Russia, including in Dagestan, as well as abroad. These properties serve both as personal residences and investments that appreciate over time.

He is also believed to have investments in businesses related to health and fitness, sports equipment, and potentially hospitality in the Middle East—a region where he enjoys massive popularity. His conservative approach to spending and focus on building long-term assets suggest he is intent on preserving and growing his wealth for decades to come.

Estimated Net Worth in 2025

As of 2025, Khabib Nurmagomedov’s net worth is estimated at $40 million to $45 million. This figure combines his fight earnings, pay-per-view shares, endorsements, business ventures, and investments. While a substantial portion of his wealth was earned during his active UFC years, his post-retirement ventures have ensured that his net worth continues to grow.

Unlike many athletes whose income declines sharply after retirement, Khabib has maintained—and possibly increased—his earning capacity by leveraging his brand through business ownership and endorsements.

Lifestyle and Philanthropy

Despite his wealth, Khabib is known for his modest lifestyle. He often dresses simply, avoids excessive displays of luxury, and remains deeply connected to his roots in Dagestan. His humility has endeared him to fans and set him apart from many other high-profile athletes.

Philanthropy is also an important part of his life. Khabib has funded sports facilities for youth in Dagestan, supported charitable causes in Muslim communities, and contributed to humanitarian relief efforts. These activities not only reflect his values but also reinforce his brand as a grounded and principled public figure.

Future Financial Outlook

Khabib’s financial future looks bright. His MMA promotion Eagle FC has the potential to grow into a significant player in the combat sports industry, especially as it expands into new markets. His sports academies are likely to remain profitable as interest in MMA continues to rise globally.

Additionally, his ongoing brand endorsements and potential new partnerships in regions like the Middle East could further increase his earnings. Given his disciplined approach to business and spending, it’s plausible that his net worth could reach or exceed $60 million within the next decade.

His legacy as an undefeated UFC champion gives him long-term marketability—something that very few athletes achieve. Whether he chooses to stay in the fight promotion business, expand his gyms, or branch into new industries, Khabib’s brand will continue to be a valuable asset.